Newsletter and media
900 registrants, zero reminders
- What happened
- Webinar reminder texts never went out. A leftover wait step from testing was holding every message in the workflow, and nothing flagged it.
- What it cost
- About 900 registrants with no reminder, days before a major launch.
- What we did
- Traced the stuck contacts back to that step, removed it, pushed the held reminders through, and added a live test send to the pre-launch checklist.